Social Media Marketing (SMM) is a form of internet marketing, which seeks to achieve branding and marketing communication goals through participation in various social media networks like YouTube, My Space, and Facebook, social web applications like dig, delicious, Reddit, Wiki. The goal of each SMM program varies from business to business, but mainly involves building brand awareness, increasing visibility and through this, sells a product or service.
Social Media Marketing is becoming an essential marketing tool for connecting with customers and optimizing online presence. Social Media describes the tools and platforms people use to publish, converse and share content online. Video, podcast, blogs, discussion boards and social networking sites are all tools online businessmen can use to build relationships with their customers and keep them on websites longer. Social media provides more opportunities for organizations to present optimized content that can be indexed by search engines and ultimately improves site rating.
To implement some of the social media elements, it is first important to evaluate your customers to create an effective strategy. If your consumers are professionals who commute, then podcasts can be downloaded and can be very effective.
Posting video content on YouTube is a unique opportunity to improve your position in Google’s universal search results. WithYouTube, customers can visit the site, view your video and easily post to their own blogs, social networking profiles or websites. YouTube is a great way to reach a broader viewer and generate buzz around new products, especially if your product has a visual appeal.
Building a healthy relationship with the customer, that last is an on-going process for a businessperson. Social media takes this a step further by making that relationship personal through blogs. It tells about you, not only about your product or service.
A blog, which includes video, pictures and text, can build interest and loyalty among customers and a new way to search engine optimization. Create a page dedicated to the community with website visitors and this will be interactive.
Social media encourages social visits to your site. Keep adding content to encourage customers to return regularly. With the advent of social media, consumers have become contributors, contributing to brand messaging.
Social Media Marketing is related to other online tactics such as SEO, SMO. It has a more active planned role in directing, influencing, and suggesting the community members.