Take a look at the world’s most valuable brands from Apple, Coca-Cola, Google, Microsoft, and Amazon. Do you think they have many challenges recruiting talent? No, they don’t. This is due to the successful brands they’ve become hence they face fewer challenges while recruiting talent.
What is an employer brand and how does it help attract the best of talent. According to Staffing.com, An employer brand encompasses all the reasons someone would choose to work—or not work—at a company, including the company’s mission, benefits, and perks of the work environment and future career opportunities.
Talentlyft.com posits that an Employer brand refers to the company’s reputation and popularity from a potential employer’s perspective and describes the values the company gives to its employees. While built-in.com opines that employer branding is the process of managing and influencing your reputation as an employer among job seekers, employees, and key stakeholders and it encompasses everything you do to position your organization as an employer of choice.
Reports from LinkedIn say that 75% of candidates evaluate a company’s employer brand when applying for a job, and 69% will not apply for a position if they don’t like what they see, even if they’re unemployed.
Employer Branding Benefits
Employer branding can benefit the organization in several ways,
- It helps attract top talent
- Decreases time and cost of hiring
- It boosts employee morale
- Reduces employee attrition and builds credibility with customers.
What Ways Are Top Talent Attracted To Employer Brands?
Firstly is that the right perception is formed by the consistent messaging these organizations put out. This gives an impression of stability and resilience to the job seekers.
Another reason is that the recruitment process is usually a candidate-friendly process, from the interview to all recruitment touchpoints, the job seeker is made to feel at home with the values of the organization.
Also are the time tested cultural practices that the organization owns. Let us remember that most successful employer brands have the heritage of time tested cultural practices which have been adjusted severally to align with the people.
Again due to their heritage of innovation and re-innovation, strong employer brands are more adaptable to change and are constantly on the search for new and better ways to improve employee retention, hence we have a specialized position in some Fortune 500 companies like Chief Happiness Officer whose duty it is to ensure high staff morale.
There’s also the element of brand advocacy. Successful brands will always have free advocates, so naturally people will be attracted to a strong brand that gets free talkability and is top of mind for most for most job seekers.
So the next time you are having challenges attracting the right talent, do take some time to build your employer brand and watch top talents come to you.